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Founded in 2021, OpenBoxAI is a technology company whose core business is game development and global publishing. Its in-house Character Memory System, Procedural Content Generation and cross-platform toolchain give the company's own games a distinctive technical foundation.

Overview

Company Overview

Equal weight on technical capability and creative capability is the guiding principle behind how the business is organized.

The business has three parts. Technology R&D builds the six core technology systems that underpin every product. Game Development runs three in-house project teams covering narrative, simulation / management, card strategy, character-raising, casual puzzle and strategy / city-building genres. Global Publishing handles localization, user acquisition, community building and live operations.

Together the three form a closed loop inside the company. Technical validation, gameplay prototyping, content production and marketing are all handled by in-house teams, keeping technology, content quality and market performance aligned.

The company's games are currently published by region across Southeast Asia, Japan & Korea, North America, Europe, the Middle East, and Hong Kong, Macao & Taiwan, reaching more than 40 countries and regions in 12 languages. The team numbers more than 90 people, about 80% of them in technical and content roles.

FACT SHEET
Founded
2021
Core business
Game Development · Global Publishing · Game Technology R&D
Team size
90+, approx. 80% in technical and content roles
Genres
Narrative RPG / Simulation / Card strategy / Character-raising / Casual puzzle / Strategy
Markets
Southeast Asia / Japan & Korea / North America / Europe / Middle East / Hong Kong, Macao & Taiwan
Languages
12 languages
Core technology
6 in-house technology systems
Website
www.openboxai.com.cn
Business email
contact@openboxai.com.cn
Philosophy

Philosophy

MISSION

Create content with lasting appeal

Build games around strong characters and rich worlds that players remember and keep talking about for years.

VISION

Become a content company with global publishing reach

Use in-house technology to close the content production cost gap, so the team can compete on product quality with international peers.

POSITION

Technology in service of gameplay

Technology investment is judged solely by its real contribution to player experience and operating efficiency. No technology for show, detached from the product.

Prototype first

Every new gameplay concept needs a playable prototype before greenlight, and reviews are based on hands-on experience.

Data-driven decisions

Retention, conversion and cost are the three metrics that set iteration priorities.

Players come first

No manipulative monetization, no mandatory daily quests, and a focus on long-term experience quality.

Human sign-off

Tools boost output, but the main story and core levels are always designed and finalized by people.

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Year founded

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Team members

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Countries and regions

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Software copyrights and patent applications

Capability

Development & Publishing Capabilities

In-house teams cover the full chain from technical validation to global launch. Capabilities at each stage are outlined below.

01

In-House Technology

Six core technology systems support every product and serve only the company's own titles.

  • Character Memory System (93% retrieval hit rate)
  • Procedural Content Generation (under 15% cross-run repetition)
  • Unity editor toolchain
  • Global Publishing Platform
  • Data & A/B Experimentation Platform
02

Development Capacity

Three in-house project teams work in parallel, with the content pipeline supporting simultaneous production.

  • Small, self-contained teams of 5–8 people
  • Prototype validation in about 8–12 weeks
  • Art asset output up approx. 3x
  • Overall content production costs down approx. 60%
  • Daily automated test runs
03

Publishing Capability

Six regional markets covered, with end-to-end capability from localization to live operations.

  • In-depth localization in 12 languages
  • UA across major ad networks and creator channels
  • LTV / ROAS prediction models guiding budget allocation
  • Discord and local community management
  • About 2 days of technical preparation for a new market
History

Milestones

Since its founding, the company has moved step by step from technical services to in-house games, and then to self-publishing. Key milestones are listed below.

  • 2021

    Company founded

    A founding team of just over ten people took on software and tooling projects, building up core engineering capability.

  • 2022

    Shift to in-house games

    Game content became the core business. The first casual puzzle title, Cube Odyssey, completed a small-scale overseas test.

  • 2023

    Character Memory System 1.0

    The first production-ready version of the character sheet and memory system was completed, and Hoshino Academy launched in Japan and Korea.

  • 2024

    Toolchain in place and second in-house title

    The Unity editor extensions and Content Production Pipeline went into use. OpenBox Café launched, and the team grew past 50 people.

  • 2025

    Publishing platform and PCG in production

    The Global Publishing Platform went live, cutting technical preparation for new markets to two days. Ruinwalker's procedural generation system entered closed testing.

  • 2026

    Memory System v3 and new releases

    Ruinwalker entered Steam Early Access, and Echoes of Starfall revealed its gameplay demo and opened global pre-registration.

Team

Team Composition

The team numbers more than 90 people, about 80% in technical and content roles. Core members come from internet platforms, game development and overseas publishing.

approx. 20%

Algorithms & Research

Develops the memory system, procedural generation, inference cost optimization and the voice pipeline.

approx. 25%

Engine & Client

Covers client development, the editor toolchain, the publishing platform and server architecture.

approx. 35%

Content & Production

Covers game design, narrative, concept art, animation and VFX, level design, localization and audio.

approx. 20%

Publishing & Operations

Covers user acquisition, community management, player support, business development and company operations.

Management

How We Run Development

The company uses small, self-contained teams and data-driven project management to shorten decision chains and speed up iteration.

  • Prototype validation: new gameplay requires a playable prototype before greenlight, reviewed on hands-on experience
  • Small self-contained teams: each project has 5–8 people, with design, engineering and art working in the same team
  • Data reviews: the impact of each build change is analyzed by the next day and informs the following iteration
  • Working hours: time off in lieu follows each crunch phase, so sustained overwork does not erode content quality
  • Post-mortems: every project closes with a post-mortem document, archived and shared internally

Prototype first
Data-driven decisions
Human sign-off

Credentials

Certifications & Intellectual Property

01

Intellectual Property

  • More than 30 registered software copyrights
  • More than 15 invention and utility model patent applications
  • Company trademark and game titles registered or under examination
02

Management Systems & Certifications

  • ISO 9001 Quality Management System certification
  • ISO/IEC 27001 Information Security Management System certification
  • National High-Tech Enterprise
03

Operating Licenses

  • Internet Culture Business License
  • Value-Added Telecommunications Business License (application in progress)
  • Game publishing approvals (ISBN) and filings obtained separately for each release region
Note: Some of the certifications and licenses above are in application or under renewal review. Certificate numbers and validity periods can be provided for verification during business discussions. In case of any discrepancy with the actual certificates, the business registration and regulatory filing records prevail.
Join or partner

Join Us or Partner With Us

The company is always looking for talent in technology R&D, content production and publishing operations, and welcomes partners with products, IP or channel resources.